Top 5 Business Apps in Lithuania: Q4 2023 Performance Review

The fourth quarter of 2023 saw interesting trends in the performance of the top 5 business apps in Lithuania. Here, we break down the weekly downloads, revenue, and active user metrics for these apps, based on data from Sensor Tower.

Smart-ID from SK ID Solutions AS had a steady performance throughout the quarter. Weekly downloads saw a slight decline initially, dropping from 4.8K to around 3.4K by the end of October. However, there was a recovery in December, peaking at 4.4K in the final week. Active users were stable, averaging around 160K, with a high of 169.9K in early November and a slight dip to 151.1K by the end of December.

Microsoft Teams showed a fluctuating trend in downloads, starting at 5.3K in late September and dropping to 970 by the end of December. Despite this, the app maintained a healthy number of active users, peaking at nearly 38K in mid-November before settling at 24.2K in the last week of December.

Zoom Workplace experienced consistent revenue growth, with earnings starting at $355 and reaching a peak of $688 in mid-December. Downloads, however, saw a decline from 2.9K in late September to 794 by the end of December. Active users remained relatively stable, averaging around 41K, with minor fluctuations throughout the quarter.

Baltic Petroleum had a notable increase in downloads early in the quarter, rising from 1K to 3.6K by late October. After this peak, downloads stabilized around 1K for the remainder of the quarter. There were no significant revenue or active user metrics available for this app.

Microsoft Authenticator maintained a steady download rate, ranging between 1K and 2.9K throughout the quarter. Active users showed a slight decline towards the end of the year, from a high of 27K in mid-November to 22.8K by the end of December.

For more comprehensive insights, visit Sensor Tower.